At David Croft Consulting, I help leadership teams make clear, confident technology decisions that drive growth, reduce cost, and minimize execution risk. Whether you need a focused roadmap, a modernization plan, or an independent advisor in your corner, I bring structured strategic thinking, practical operating experience, and a bias for outcomes not buzzwords. 

Many management consultants stay at the 30,000‑foot level, frameworks, slides, and recommendations that sound right but fall apart when teams try to execute. My approach is different. I combine strategic thinking with the ability and willingness to drill down into the operational and technical detail where it matters most. I don’t just define what should change. I work through how it actually gets done.